Some Fjällräven pictures from their catalogs, …

Some Fjällräven pictures from their catalogs, probably from the late 70′s / 80′s.

This iconic “Känken” backpack was designed after some swedish youngsters faced some back problems, due to the popular shoulder bags at that time.
Designed to carry your school stuff, it quickly became the favorite bag for the after-school adventures and became an icon. 

More info here

Some Fjällräven pictures from their catalogs, …

Some Fjällräven pictures from their catalogs, probably from the late 70′s / 80′s.

This iconic “Känken” backpack was designed after some swedish youngsters faced some back problems, due to the popular shoulder bags at that time.
Designed to carry your school stuff, it quickly became the favorite bag for the after-school adventures and became an icon. 

More info here